PORTFOLIO
The following cases show only a fraction of the entire campaign–usually the core piece like moving image.
Feel free to ask me if you would like to see other bits and pieces like social media assets and banners.
Agency: FischerAppelt · Copywriter: Ingo Höntschke
The Deutsche Bahn restart campaign:
from the initial pitch to full implementation. Development of the core idea, motion content, OOH assets, banners, and social media. Additionally, continuation of the campaign for the immediate‑action programs focused on safety, cleanliness, comfort, and internal communications.
Tchibo mobil
Development of a sales activation campaign for Tchibo mobil, including video, out-of-home and online assets.
Agency: Feed · Copywriter: Fabian Bill
Agency: Avalia Studios · Copywriter: Raphael Klawuhn
staub 50th anniversary
coffee table book
Design of the coffee table book celebrating staub's 50th anniversary.
From pitch to election date:
Development of the overall campaign idea including campaign logo, moving images, OOH, candidate posters, digital campaign, social media assets, brochures and party conference design.
Agency: FischerAppelt · Copywriter: Raphael Klawuhn
Ankerkraut.dk
Market Launch Campaign
Development of the market launch campaign for the German spice brand Ankerkraut in Denmark.
Direct client work · Copywriter: Raphael Klawuhn
Agency: Serviceplan · Copywriter: Fabian Bill
Techniker
Toxic Monster
Exhibition concept for the mental health focused health insurance company at the gaming fair GAMESCOM 2023: defeat the toxic monster "Malice" which feeds on hatespeech and toxic behaviour amongst the gaming community by fighting it with love.
Agency: Achtung! · Copywriter: Valentin Burkhardt
Development of the basic idea including film & photo shoot as well as implementation of the campaign
in digital ads and out of home assets.
Development of the basic idea and visual implementation for social media, print, employer fair appearance and digital ads.
Agency: Belle Étage · Copywriter: Niels Jürgens
KPS Employer Branding Campaign
Development of the basic idea
including moving image for the worldwide product revision
with new Infini-Fresh-Formula.
Agency: Jung von Matt · Copywriter: Jorge Botti
Concept finalisation including animatics,
supervision of the film and photo shoot as well as the development of social ads, digital ads and out of home motifs for the worldwide product revision of Nivea Body Milk.
Agency: Jung von Matt · Copywriter: Jorge Botti
Agency: deepblue · Copywriter: Fabian Bill, Ingo Höntschke
McDonald's
Dreamworld
Development of a moving image concept
for the MyMcDonald's App that playfully encourages people to collect reward points.
Agency: Pool Creative · Copywriter: Raphael Klawuhn
Genesis G80
Productlaunch
Campaign
Concept finalisation and supervision of the film shoot for the global launch of the Genesis G80.
Idea development and design for out-of-home and print motifs for Bosch Smart Home applications.
Agency: Zum Goldenen Hirschen · Copywriter: Matthias Ludynia
Agency: Philipp und Keuntje · Copywriter: Raphael Klawuhn
Audi Carbon
Development of ideas for Audi Genuine Accessories made of carbon, including moving image concept, print, social media assets and digital banners.
Audi TT RS
Launch campaign concept for the Audi TT RS including moving image and flyer.
Agency: Philipp und Keuntje · Copywriter: Raphael Klawuhn
Audi A6
allroad quattro
Moving image concept.
Agency: Philipp und Keuntje · Copywriter: Raphael Klawuhn / Sören Porst
Audi Care
Concept development for Audi Care products including moving image, catalogue, social media and digital banner.
Agency: Philipp und Keuntje · Copywriter: Raphael Klawuhn
Agency: FDH · Copywriter: Ramona Schulze
Lidl Connect
Concept development for the market launch of Lidl Connect including moving image, print and OOH visuals.
Agency: FDH · Copywriter: Hans Liebisch, Micheal Benzinger
Lidl Cien & Esmara
Campaign idea for Lidl beauty and fashion products including moving image, print, out of home and in-store assets.
Agency: kt · Copywriter: Marcell Francke
Taft Power
Moving image concept for
Taft Power Hair Lacquer.
Agency: Jung von Matt · Copywriter: Martin Grass
EDEKA
Moving image concept for
Edeka in-house products.
Audi RS
Look development and visuals for the Audi RS line.
Agency: kt · Copywriter: Christian Hansmann
BASE
Look Develop of a print and out-of-home campaign to sell technical products at BASE.
Agency: kt · Copywriter: Heiko Freyland
Lufthansa
Development of launch motifs including supervision of the photo shoot for the introduction of the new claim "Nonstop You".
Agency: Kolle Rebbe · Copywriter: Jens Theil
RWE
Charging Network
Development and design of a brochure on the expansion of RWE's electricity charging network. Exemplary separator pages, which positively charge electric mobility.
Agency: Bungalow Brandlab · Copywriter: Heinz Helle
RWE
Pro Climate Rate
Moving Image for the sale of a RWE electricity rate with three-year price guarantee.
Agency: Bungalow Brandlab · Copywriter: Tobias Ahrens
RWE
Power Leakage
Internal measure to sensitise employees to use electricity sparingly.
Agency: Jung von Matt · Copywriter: Rudolf Rüssmann
Jüdischer Salon
Print, out-of-home and social media campaign for a local jewish cultural coffee bar with self-made illustrations.
Agency: Jung von Matt · Copywriter: Christoph Breitbach
congstar
CI and look development for the entire brand, from adverts to social media and product packaging.
Agency: DDB · Head of Design: Antje Hedde
50 Jahre UNICEF
Artwork for the UNICEF jubilee campaign.
Agency: Springer & Jacoby · Copywriter: Sven Keitel/Claudia Tödt
UNICEF
Anti Child Labour
Artwork and illustration for the UNICEF anti child labour campaign.
Agency: Springer & Jacoby · Copywriter: Sven Keitel/Claudia Tödt
UNICEF
Artwork for a UNICEF campaign asking for support to provide children with medical care, water and education.
Agency: Springer & Jacoby · Copywriter: Sven Keitel/Claudia Tödt
UNICEF
Garbage Can
Artwork and illustration for a UNICEF campaign to support homeless children.
Agency: Springer & Jacoby · Copywriter: Sven Keitel/Claudia Tödt
Agency: Springer & Jacoby · Copywriter: David Leinweber
manager magazin
Conception and realisation of a motif for the current campaign of manager magazin.
Powerade Aqua+
Artwork for a Powerade Aqua+ campaign targeting the product's power-boosting effect.
Agency: Springer & Jacoby · Copywriter: Peter Moje
Agency: Springer & Jacoby · Copywriter: David Leinweber
benq siemens
Worldwide campaign for a very compact high performance mobile phone including moving image, print and out-of-home.
siemens SXG75
Concept and visualisation for the worldwide campaign of a siemens mobile phone with gps navigation system.
Agency: Springer & Jacoby · Copywriter: David Leinweber
siemens M75
Concept and visualisation for the worldwide campaign of a a very robust outdoor mobile phone by siemens.
Agency: Springer & Jacoby · Copywriter: David Leinweber
siemens S65
Concept and visualisation for the worldwide campaign of a siemens mobile business phone including moving image, print and out-of-home media.
Agency: Springer & Jacoby · Copywriter: Ninon Götz / Thomas Walmrath
amazon
Print and out-of-home campaign for non-fiction books from amazon.
Agency: Springer & Jacoby · Copywriter: David Leinweber / Tom Hauser / Sören Porst
Imperial Theater
Print and out-of-home campaign for a theatre that used to be a porn cinema
on the famous Hamburg Reeperbahn.
Agency: Springer & Jacoby · Copywriter: Sven Keitel / Claudia Tödt
